About Us

GOLDLINE brand comprises a group established in 1947 with current USA headquarters in Chicago Illinois, Europe office in London UK, and Middle East office in the United Arab Emirates. We have strategic partnerships with trusted global corporation to offer a broad range of technology driven products that are manufactured and distributed across the world. For a period of more than 70 years and with our key elements; Technology, Quality, Integrity and Responsibility.

CORPORATE MESSAGE

Goldline International Corporation is comprised of diversified businesses with deep roots in North America, Europe, Middle East, Africa & CIS. Goldline International Technologies with its strong network and long-established relationships has became an effective partner seizing opportunities and opening doors for those who want access to high quality products at affordable prices. We are led by competent management team backed with professionals involved in providing commercial and trading business solutions for residential and commercial enterprises. We hold ourselves accountable to all our partners and employees by honoring our commitments, providing effective solutions and aiming for the highest quality. Our commitment to anticipate and support our partner’s needs has driven our success.

BUSINESS STRATEGY

A Strategic Partnership Built on Strength and Vision

The collaboration between Al Adham Trading and Goldline International Corporation represents a powerful integration of regional expertise and global innovation. Together, we aim to redefine how home appliances and cooling systems serve both residential and commercial markets across the Middle East.

Our business strategy focuses on long-term value — built on operational excellence, consistent quality, and customer trust.

1. Unified Growth Vision

Through shared goals and coordinated planning, Goldline and Al Adham work hand-in-hand to deliver modern, efficient, and reliable solutions designed for the needs of regional markets. Every product reflects our combined commitment to innovation, performance, and sustainability.

2. Market Expansion

By leveraging Al Adham’s established distribution network and Goldline’s international reputation, we continue to strengthen our presence in key markets including Jordan, the UAE, Saudi Arabia, and the wider GCC region.
Our focus is to reach every customer with dependable products and localized service support.

3. Product Excellence

Goldline’s advanced manufacturing and R&D capabilities, paired with Al Adham’s market knowledge and customer insight, allow us to introduce energy-efficient and climate-adapted appliances.
Every product undergoes strict quality control to ensure durability, safety, and high performance.