North Middle East

A Regional Network Built on Trust and Performance At Al Adham × Goldline, our presence across the North and Middle East is built on strong partnerships, product reliability, and a commitment to long-term value. We focus on delivering durable, efficient, and climate-ready appliances tailored to the unique needs of each market we serve.

Our Regional Presence

Jordan

Jordan is the center of our operations and the foundation of our regional growth. Through an established distribution network, we supply air conditioning systems, refrigerators, washing machines, and home appliances designed for durability and optimal performance in local conditions.

Lebanon

Combining Goldline’s engineering standards with Al Adham’s regional experience, we meet Lebanon’s demand for dependable, energy-efficient appliances.

Our strategy focuses on reliable availability, long-term support, and customer-driven product selection.

Syria

In Syria, we operate through trusted distribution partners who ensure product availability and service continuity.

Despite market challenges, our commitment remains the same: delivering high-performance, long-lasting appliances adapted to the needs of the local market.

Commitment to Local Markets

  • Localized product specifications aligned with climate and energy standards

  • Professional service and maintenance support

  • Reliable distributor partnerships ensuring smooth logistics and availability